LABC Update – Tuesday, February 7, 2023

Family,

Like many of you, I will be tuned into this Sunday’s Super Bowl and, like many of you, I may be paying closer attention to the advertisements than the game. One or more of the advertisements will be from the “He Gets Us” campaign, the recent effort to rebrand Jesus.

While I have found these advertisements interesting, and somewhat appealing, I have wondered who is funding them and what their motive for doing so is. Maybe you have wondered this as well.

In the article below colleague Mitch Randall, CEO of Good Faith Media, provides some answers as he gets below the surface of the campaign.

https://goodfaithmedia.org/they-dont-get-me-examining-the-he-gets-us-campaign/